In 2012, with the changes in the macroeconomic environment and the changes in the relevance of tower crane manufacturing and leasing industry, the tower crane leasing industry has undergone some strategic changes. This transformation shows the common development trend of all industries, that is, the concentration of the industry will be further improved.

There were six trends affecting the tower crane leasing industry in 2012. First, the investment funds represented by various venture capital funds and listed company funds continue to seek some influential enterprises in the tower crane leasing industry for equity investment. Secondly, in combination with the further relaxation of the conditions for financing lease and mortgage sales of manufacturers, various private capital entered the tower crane leasing industry one after another under the premise of bad conditions in real estate and other investment fields. Third, the capacity of the tower crane manufacturing industry has been further enlarged, the centralized integration of the tower crane manufacturing industry has entered a more intense state, and the sales price has been further reduced. Fourth, many tower crane manufacturers have made breakthroughs in the direction of medium and large tower crane manufacturing, and the number of newly established tower crane manufacturers has increased. Fifthly, with the implementation of the affordable housing strategy, the demand for tower cranes below 150 tons/meter has increased significantly, resulting in oversupply, which coexists with oversupply of tower cranes above 150 tons/meter. Sixth, the central and western regions, Yunnan-Guizhou-Chuan region and the three eastern provinces have become hot spots for infrastructure construction and tower crane leasing.

In addition, the personality characteristics of tower crane leasing enterprises will become increasingly obvious in 2012. For example, a highly specialized tower crane leasing enterprise leasing tower cranes; Supporting leasing enterprises for leasing tower cranes and construction elevators; Comprehensive leasing enterprises operating crawler cranes, tower cranes, elevators and concrete machinery; These enterprises are characterized by leasing products.

Secondly, there are some enterprises with various capital as their characteristics. For example, leasing enterprises mainly invested in equity capital; Leasing enterprises mainly invested in traditional industries; Leasing enterprises combined in the form of individual partnership. Then there are enterprises characterized by market objectives. For example, enterprises in the market strategy mode aiming at national coverage; Enterprises with a market strategic approach targeted at national key regions; Enterprises with a single economic region as the target of market strategy.

While the concentration of the tower crane leasing industry will further increase in 2012, the tower crane leasing market will also face new problems. For example, the expansion of tower crane manufacturing capacity has led to a downward trend in rental prices and an increase in service requirements. At the same time, the cost of leasing enterprises has increased significantly, and the profit margin of leasing enterprises has further decreased; The local protection of the rental market across the country is becoming more and more serious. With the increasing number of tower crane safety accidents, the increasingly strict supervision of tower crane and the combination of local protection will lead to the increasingly difficult and increasing cost of the tower crane's off-site mobile operation; With the increasing concentration of the manufacturing industry, the homogeneous competition trend of various leasing enterprises using the same products is becoming more and more serious, the competition of product model and quality is weakened, and the competition of price and service is strengthened.

In the next two years, many tower crane leasing enterprises under financing operation will enter the peak period of loan repayment and maintenance, and the operation status will deteriorate day by day, resulting in the market price will continue to decline. Some projects may be affected by the problems of the cooperative companies. The main construction engineering general contracting enterprises pay more attention to the establishment of strategic cooperative relationship between tower crane leasing enterprises, mainly on the premise that they have sufficient management capacity and preferential prices. Talents in the tower crane leasing industry are more concentrated in enterprises with good management strength and focus on quality and social responsibility.

How do tower crane leasing enterprises comply with the requirements of future market development? From the perspective of the trend of intensive integration of tower crane leasing enterprises in China's construction industry in the next two to five years, the intensification of the industry is undoubtedly beneficial to the healthy development of the tower crane leasing industry and the improvement of the general contractor's management in this area. The foundation of integration and growth lies in the core values accumulated and practiced by the enterprise itself and the practical management ability. No superficial propaganda or speculation can replace its true ability to possess the above capabilities. Meditation and solid management is the way for the enterprise to develop and grow.

Therefore, the tower crane leasing industry should strive to move forward in the following aspects: truly strengthen the tower crane technical management ability, scientifically and rigorously formulate technical plans and have the ability to implement them. Scientifically and meticulously manage and train the technical workers in the tower crane industry to form a stable core team of workers. To truly build the internal management system of the enterprise, so that the company's local project service quality will not be distorted. The tower crane has scientific selection, good safety performance and a systematic and reliable maintenance system. Establish a systematic information management system and have the ability to use a few management personnel to carry out a huge tower crane leasing management. The company has cash flow and financial management capabilities.

In short, tower crane leasing enterprises need a group of extraordinary management talents to achieve the above goals, and the only condition for talent accumulation is that the enterprise truly regards social value and customer value as its core value!